Social Media Strategy Creation
A social media strategy is not simply about a marketing message on Facebook or Twitter.
It is about engaging with your audience and having the opportunity to be part of the conversation. By its very nature, this two-way process and the message being put out needs to be considered. First, it must add value, and secondly it must be real. That's real people with real interest.
We work with charities to define a strong social media strategy. Through speaking with you, we will identify:
- Values and the core strengths of your organisation
- Who you support
- The people that support you
- Platforms to use and the requirements needed to be successful in them
- Internal processes and the ability of your organisation to respond and manage the social media conversation
We will prepare your social strategy aligning this with your wider aims and we'll work with you to support its implementation across your organisation.
Social Media Management
Having analysed the conversations that already exist and worked out a clear strategy for your charity, our Social Media Management service aims to address your platform needs and formulate a content plan for each.
The planning and creation of effective content is vital for the success of an ongoing social media strategy as it gives clear direction in terms of the frequency and nature of content; whether that consists of blogs, status updates, webinars, pictures, infographics or videos.
Through our ongoing management service, we constantly define new plans and content ideas to ensure you're regularly addressing the wants and needs of your current and future supporters and beneficiaries.